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I love Costco. My girlfriend thinks I’m obsessed with it…and she’s right! Costco has stations with samplers throughout the store. You could literally have lunch there if you went around twice (joke). You sample, you like, you buy! Could you do the same in your practice and increase your point of sales. Absolutely!
We do this quite a bit with products like Greens First. This is a greens product that we sample at the front desk.
1. We check salivary pH
2. We then give a chilled sample from a carafe.
3. We offer sample packs or the product at a 15% discount
4. We give the patient a benefit handout
5. We sell a boatload
Samplers can and should be done about once a month. My first time introducing a sampler, we sold $8,000 worth of product in my practice, at a 100% mark-up. You can do this too!
Observation: Samplers increase sales significantly and can add up to $100,000 extra income per practice.
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Attraction! Conversion! Retention! Upsell! Wellness! Procedures! These are some of the pillars of practice growth, that once refined in your practice, creates a superior foundation for years of growth, prosperity and a sound financial future.
Any researcher can tell you that by changing VARIABLES, you can change OUTCOMES. After 26 years of multiple coaching programs, years of mastermind groups, decades of experimenting and still today, ongoing implementing, I can guarantee one thing…that if you can change your current status quo, from one of stagnation, to a proven system that has created million dollar practices worldwide, you will witness a significant growth in your practice.
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Dr. Mike Reid
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